Branding

Move Coaching

Project details

Category

Branding

Client

Life Coaching

Project Type

Branding

Approach

The Brief was to create a logo that shows movement and has soft playful elements with an earthy colour. I had the idea to make the text look like it is a bouncing ball by creating a font that is very circular and consistent in width throughout the entire logo. I then played with ways of carrying the M over the O to create the ‘bounce’. The green colour is in my opinion is perfectly in between a corporate blue and a grassy green.

 

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